The Joshua Project Foundation

http://thejoshuaprojectfoundation.org/
Evan and Josh Goldenberg tell the story that led to the The Joshua Project. Starting with a grocery store in Southern California, they want to "Braille the entire universe...and Target, too!"

Josh was shopping with his mom one day during that exciting time in a child's life when he or she is learning to read. Only difference was, Josh was learning to read Braille ... his optic nerve never developed and he was born without sight. As he tried to 'read' the store shelves, his mom Christie Goldenberg told him, "There's no Braille."

"Why?" Josh was confused. How was he supposed to shop by himself one day when he was grown up, if there's no Braille on the shelves? Everyone else can see what's on the shelves, and read it too. Josh couldn't do either thing.

Christie and Josh's dad Evan had no good answer for him. So, they approached their Trader Joe's and asked if they could put some Braille up on the store shelves ... Josh would type out the inventory himself, on his Perkins Brailler. Next, it was Whole Foods. They not only allowed it, but got behind The Joshua Project 100% and put up posters and aisle blades in the Southern California stores Josh visited.

Why isn't Braille in grocery stores (and other stores with shelves, for that matter) a standard? Again, we have no good answers. But leave it to a little boy, learning to see the world in his own way, to ask the questions.

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