Sometimes a bit of creativity can make all the difference for pets in need. That was the case when a Utah animal shelter decided to think differently about the photos they were taking of their adoptable pets.
According to TIME, Guinnevere Shuster, social media coordinator at the Humane Society of Utah, was looking for a compelling way to showcase the shelter’s adoptable pets. Shuster decided to try old-fashioned ph2oto booth style images, which features four different “poses” of each animal. The results were adorable…and overwhelmingly successful.
“I was hoping that it would help change people’s options and perceptions of shelter dogs. Showing off the individual personalities of the dogs, instead of the sad ‘behind bars’ images that have become associated with shelter animals,” she shared with TIME .
The shelter posts the photo booth shots on their Facebook and Instagram accounts, along with witty and compelling descriptions of the pet and his or her personality. Each post often garners hundreds of shares and comments and thousands of likes.
The end result: increased adoptions. The humane society’s special-event manager Rachel Kelly told TIME, “Since we have started utilizing social media, we had a record-breaking number of adoptions, placing over 10,000 animals into homes in 2014. We are already set to break that record this year … We definitely attribute this photo campaign as a large part of this success, as they capture the unique personality of each animal.”
Check out some of these adorable shots for yourself!
We are so inspired by the Humane Society of Utah’s innovative efforts that Freekibble.com will donate 10,000 meals of Halo Spot’s Stew to the organization. Way to go!
Slideshow - Photos by Guinnevere Shuster, HSU
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