It all began in 2009 with a trip to a local animal shelter in Philadelphia. Ava Gutierrez, then 9 years old, and sister Lexie, then 12, expressed dismay at the conditions of the dogs and cats housed there and their grim prognosis if forever homes were not found. They concocted ways to raise money for animals in need, but sparked a lot more than that through their actions, launching a movement named after the younger girl.
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